Goals allow you to earn badges and rewards according to the levels you reach:
  • Lexical IQ
  • The playing time
  • The number of levels completed
  • The number of Bonus Words found
  • The number of unique words found
  • The number of days of connection to the game
  • The number of Backgrounds unlocked
  • The number of Stars obtained
  • The number of Missions completed
  • The number of Power-ups used (Hint, Magnifier or Triple Hint)
  • The number of "Hint" power-ups  used
  • The number of "Magnifier" power-ups  used
  • The number of "Triple Hint" power-ups  used 
Goals are accessible from the main screen. There are 3 badges and 3 increasing rewards to collect per category.